Free for Independent Gyms members

Keeping a member is worth £660. Winning a new one costs you every time.

Brawn does both, run for you on WhatsApp. Free patch report first: your local competition, what they charge, and the movers arriving.

Usually £25. Free for Independent Gyms members.

Free · No card · Two minutes

How it works

Where your growth actually comes from.

Empty independent gym floor at dawn with a barbell in raking light

01. See your market

Your full market picture, instantly.

How many gyms you're up against, what they charge, the movers coming in, and how tight local supply runs. Free, on one page. Most patches are crowded, so new members are dear and hard-won. Some are undersupplied or seeing an inflow of movers: real openings. The report shows which you're in.

Close-up of a hand gripping the knurling of a steel barbell

02. Sign up to Brawn

We become your growth engine.

No campaigns to run, no tools to juggle. Brawn takes on the work of turning your market position into members, and keeping them.

Smartphone resting on a chalked wooden bench beside a black kettlebell

03. We keep and grow your members

Onboarding, engagement, upsell. Handled.

Run on WhatsApp: we welcome new joiners, keep them showing up long past the point they'd usually drift, and drive upgrades. The retention work that compounds. Where your patch has genuine acquisition openings, we go after those too.

Sample report

Supply, demand, and where you stand.

How contested your patch is: competitor pricing, the movers coming in, and how tight local supply runs. It's the difference between fighting for every new member and having real room to grow.

Halifax HX1 10-minute drive-time catchment, showing the subject gym and competitor gyms within it
Catchment · HX1 · 10-minute drive-time

Market report

Halifax · HX1

SAMPLE

New movers this month

312

Into your 10-min catchment

Adults per gym

1,419

Vs UK average 2,093. Tighter supply

Opportunity index

0.97

1.00 = national average

Competitor landscape · gyms in your 10-minute catchment

  • The Gym Group, Halifax Central£20.99 / moSOURCED
  • PureGym Halifax£19.99 / moSOURCED
  • Anytime Fitness Halifax£34.99 / moSOURCED
  • Energy Zone Gym£28–35 / moESTIMATED

Trusted data

Latest data from trusted providers with a track record.

We pull live from named public records and industry-leading datasets, then label every figure in your report. You always know what's sourced, what we've estimated, and what's an assumption you can challenge.

  • SOURCEDStraight from a named public record. Verifiable.
  • ESTIMATEDModelled from sourced data. Shown as a range, with the method stated.
  • ASSUMPTIONAn industry benchmark applied where data is thin. Flagged so you can correct it.

Sourced from

  • Office for National Statistics logo
    Office for National Statistics

    Affluence and population data for your catchment.

  • TwentyCi logo
    TwentyCi

    The UK's largest home-mover dataset, updated live.

  • Public gym records

    OSM · Overture · Sport England Active Places. Every gym in your catchment and its pricing.

Access

Free for Independent Gyms members.

The market report stays free for independent operators. No card, no catch. Brawn's managed service is how we make our money: when you want us keeping and growing your members for you, it's there. Spot something wrong? Tell us: your corrections sharpen the next report for everyone.

Show me my market.

Your patch, your competition, where you stand. Two minutes.

Usually £25. Free for Independent Gyms members.

Free · No card · Two minutes